Instagram says that when it comes to links, the sticker has three major advantages over the swipe-up feature: You can also track link taps with Instagram analytics. Story link stickers are the easiest way to drive traffic to external content and products on Instagram. The Instagram link sticker replaces the swipe up feature, letting users add an external link to an Instagram Story. Regardless, the end result is that now users can include links in their Instagram Stories by adding a link sticker, instead. (Actually, Instagram did give its reasons, which we’ll get to in a second.) Perhaps Instagram has secret plans to make Stories move vertically like TikTok, rather than horizontally? The mystery remains unsolved. Viewers could swipe up on a Story or tap an arrow at the bottom of their screen to access a link without leaving the Instagram app or navigating all the way back to the bio to find that “link in bio.”īut in August 2021 Instagram announced it was retiring the swipe-up feature. The Instagram swipe up feature helped brands and influencers reach their audiences and gain more followers by allowing them to add links directly to their Instagram Stories. Wait, what was the Instagram swipe up feature?
Save time and look professional while promoting your brand in style.
As you can see on the first image above, Today’s Parent has included the text “Swipe Up” right above the See More button.Download your free pack of 72 customizable Instagram Stories templates now. Since links within stories is still so new, I’d recommend you draw attention to the link within your story. Once they click or swipe up, they’ll be taken directly to the URL you specified. They can then either click on this button or swipe up to see more. Now when users view your story, they’ll see a “See More” button at the bottom of their screen. Once your link is added, the link icon on your screen will have a white circle around it…this is how you’ll know it worked.
You’ll also have the option to preview what your link will look like when people click on it. If your account is set up for adding links, you should see a link icon at the top of your screen (next to the filter, text and sticker icons).Ĭlick it, and you’ll be taken to a screen where you can simply type in your link. Click the Link Icon at the Top of Your Screen Once you’ve taken your picture, simply click on the filter, text or sticker icons at the top of your screen to customize your story.ģ. Add Filters, Text or Stickers to Your StoryĪgain, this is no different than creating a regular story. To access your camera roll, click on the camera icon, then either click the icon on the bottom far left of your screen…or simply swipe up! 2. If you prefer, you can also just add a photo or video right from your camera roll. If you want to take a 10-second video, simply press the middle button and hold it down.įor videos, you’ll see several additional options at the very bottom of your screen, including the option to start a live video, to make a “superzoom” or to create a slow motion video. Click on it to begin taking a photo or video you can add to your story.Īt the bottom of your screen, you’ll notice you have several options: you can adjust your flash settings, switch your camera to rear-facing, or add a filter. You’ll find this button at the top left of your screen (it’s the camera icon).
If you’re already familiar with how to create a story, you can skip to step #3! 1.
If you do have 10,000 Instagram followers, read on… 3 EASY Steps to Add Clickable Links to Your Instagram Storiesįollowing are three steps to creating an Instagram story with a clickable link.
You have to have 10,000+ Instagram followers to have access to this feature. Note: Here's the bad news…adding links to stories isn’t yet available to everyone. This post will walk you step by step through the process of adding links to your stories, so you can drive traffic to your website, blog or store. Have you seen Instagram stories that have a “See More” link at the bottom? If so, you’ve probably wondered how you can add these links to your own stories! Being able to add links to your Intagram stories is flipping HUGE! It's a simple way to let your viewers swipe up and go to whatever you are directing them to…it's a great way to drive traffic to specific things!